Trying an app before downloading it, playing a branded game and many other use cases, all communicate with users in a fun, added value manner. Ads pay for content, but if they succeed in amusing the user and creating a positive experience, they can actually make a difference and stand out as a meaningful user experience driving amazing results.
We powered hundreds of playable ad campaigns with leading gaming companies and brands all over the world. We believe that playable ads are the most effective way to do mobile advertising. Period.