Heat-maps are the way to visualize ad data.

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As sometimes you re publish the same ad the heat map can have different views for each published version and a combination of them all.

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Please note that in the event of big changes in the ad between publish versions i.e. different widgets or different functionality the heat  map data may be inaccurate.

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The heat map shows user interaction per page, and per widget, in color-coded display. The warmer the color, the more popular the widget in relation to other widgets.

There is an overall heat-scale for a map at the right-hand side of the heat map. The highest number of interactions in the ad – in this case 21 – is automatically assigned to the red color, and all other colors are assigned by division until reaching zero interactions.

 

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Page Percentages

If you place your mouse over the page’s title, you will see the total number of views for that page. The percentage presented for the page indicates the number of page viewers divided by the number of ad viewers. Some page might display over 100%, as viewers may return to the page multiple times.

 

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Widget Information

If you place your mouse over the widget, you will see the widget name (that was created in the Creative Factory), the total number of interactions, such as clicks or swipes, for that widget. The percentage presented for the page indicates the number of widget interactions divided by the page viewers. Some widgets might display over 100%, as viewers may interact with the widget multiple times.

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 Widget List

When an ad has many different widgets on top of each other reading the heat map becomes a challenge. The Widget List allow you to select each widget in a page and to see only its data.

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