Once an ad is published, there are multiple ways to configure the ad tag and to traffic it. Watch the video to learn how to choose the tag platform, install advanced tracking options, add macros to the ad, and generate the ad tag.

Basic Quiz

What kind of different macros do we have?

  1. Ad server macros that can be inserted anywhere in the tag and by that populated with a value.
  2. Internal macros which are set up in the ad creative and populated with a value through the tag.

Advanced Quiz

Where in the Instructions Page do I have the option to insert and change macros into my ad?

In the “Macros” tab you can enter the macro name chosen in the ad creative, and add its value, which can be a macro or tracking URL.

Challenge

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