Ad Units


  1. Banner: an ad unit that appears on a certain part of the screen, next to the applications’s or web page’s content.
  2. Expendable Banner: an ad unit that has two stages. By default, the first stage’s dimensions are smaller than the second stage’s dimensions, although this can be changed. Also by default, a Close button (‘X’) on stage two leads back to stage one rather than closing the ad.
  3. Interstitial: an ad unit that is displayed before or after an expected content page. By default, the interstitial ad unit is full-screen. Some interstitial ad units come with a pre-defined Close button (‘X’) and, generally, are time sensitive.
  4. Dual-Stage Interstitial: a unit that has two stages like an expandable banner (see below), but with identical default dimensions for both stages.
  5. Hover: an ad unit presented above the content of the application or web page, as if hovering on top of it. The content beneath the ad is still accessible to the user and fully interactive.
  6. Landing Page: an ad unit whose dimensions can be bigger than the screen, and that can be scrolled on the device. The landing page receives a URL and not an ad-tag.
  7. Dual-Stage Hover: a unit that has two stages like an expandable banner (see above), but with identical default dimensions for both stages.


Device Types

  1. The ad unit should match the device type – mobile or tablet.
selecting an ad format in the Create New Ad pop-up
Selecting an ad format and device type in the ‘Create New Ad’ pop-up.



1. The Canvas dimension (in pixels) should match your specifications and available graphics. To be determined in the Ad Settings Toolbar in the Creative Factory.

2. The maximum recommended ad size is 200KB per page. Note that the smaller the first page, the faster the ad loads, since the ad pages are downloaded in sequence. Find the ad size in the fixed bottom left toolbar of the Creative Factory:




  1. Transparent animations should be in PNG or animated-GIF formats.
  2. Animation Strips require that the source image be the same size as the widget before the image is uploaded.


  1. Graphics designed for retina devices should be double the size required for the ad unit. For example, if your ad unit is 320×480 pixels, the graphics should be designed for 640×960 and then resized in the Creative Factory.
  2. Background images that are not animated should be the same size as the canvas, and in the JPEG format.


Working in the Creative Factory

  1. Give widgets, images and pages clear names to make them easier to locate in the Creative Factory lists.
  2. Remove unused resources to minimize the size of the ad.
you'll be asked to remove unused resources when you save the ad
You’ll be asked to remove unused resources when you save the ad.

3.  Buttons should have a clear call to action text.
4.  Test your ad on all designated devices.


Video Considerations

  1. Format: MP4.
  2. Codec: H.264.
  3. Profile: base-line, level 3.1.
  4. Frame rate:  24 or 30 fps.
  5. Key Frame Freq.:96 – 120.
  6. Dimensions: according to the size of the stage or the creative. Take into account the device’s size and maintain the aspect ratio when resizing.
  7. Bit rate:
    1. Mobile 0.5 – 0.8 Mb/s.
    2. Tablet 0.8 – 1.2 Mb/s.


Audio Considerations

  1. The preferred format is HE- AAC. The Creative Factory also supports WAV, AIF, MP3 and AAC-LC.
  2. Bitrate: 32 Kb/s.
  3. Mono audio is recommended.
  4. The user must initiate the sound with an interaction – it cannot be auto started.
  5. Only one audio file can play at a time.


Was this article helpful to you?

Comments are closed.