Scale Emulator

Scale Emulator

The Scale Emulator lets you create an ad that fills out all sizes depending on its context. In other words, it enables you to create a flawless responsive ad.   Initial ad creation First, do as usual and create your ad as you know it. Arrange all of your assets in the composition and functionality as you see fit by utilizing the Preference Panel.   Ad Settings Size: Select the size of your Stage. Placement Scale Policy: Be sure to select “Fill” in order to be able to control the behavior of specific widgets later in the scaling process.   Accessing the Scale Emulator Bottom bar: Select the stage you’d like to work on in the Stages and Pages Panel and then click the Scale Emulator icon on the bottom bar of the studio.   Selecting Sizes Entering the interface of the Scale Emulator, you can see your original ad spreading into various different sizes. Here’s how you can view the ones relevant to you:   Top navigation bar: Enables you to view ad sizes by categories. For Interstitials: Popular sizes All sizes Landscape Portrait With bars Without bars For static banners: AdWords banners   Device ratio info boxes: Show … Continued
Best Practices for Designers

Best Practices for Designers

Saving: Creative Factory doesn’t do auto-save yet (on our roadmap), so please save as often as you can, don’t be shy. Test: Test your ad before publishing it, to make sure it behaves the way you intended and looks good on different devices. You might find that something is too small to be clearly visible, for example. Scale: The background image is scaled to maximum (cover) and so we recommend you scale the ad itself to minimum (contain) and know that the ad will still hide the content behind it while being fully visible. Ad dimensions and orientation cannot be changed so verify your requirements before starting the design process. Variations: Creative Factory supports variations (multiple versions of the same ad) using a single Smart Tag. We recommend to create more than one variation for an ad at the start of your campaign. As statistics start to come in, you will be able to identify the most appealing variation and remove the others. To increase engagement from users, we recommend adding a link to a social network such as Facebook or Twitter. To make editing easier, make sure you give all Widgets and Pages clear names. Ad Size (Kb): We recommend you limit the size of a … Continued
Ad Units

Ad Units

Creative Factory supports the basic ad units: banners, expandable banners, and interstitials. In addition, we support the special ad units: hovers and Interactive videos as well as mobile landing pages; and advanced IAB Rising Stars units. You can also create your own ad unit. Generic Ad Units Banner: an ad unit that appears on a certain part of the screen, next to the app’s or web page’s content. Expandable Banner: an ad unit that has two stages. By default, stage 1’s dimensions are smaller than stage 2’s dimension, although this can be changed. Also by default, a Close button (‘X’) on stage 2 leads back to stage 1 rather than closing the ad. Interstitial:an ad unit that is displayed before or after an expected content page. By default, the Interstitial ad unit is full-screen. Some interstitial ad units comes with a pre define X button and generally an Interstitial is time sensitive. Dual-Stage: the dual-stage ad units are sub-types of the ad units in the Creative Factory. There are two dual-stage ad units: the Dual Stage Interstitial and the Dual Stage Hover.The ad units have two stages like an expandable banner, but their default dimensions are identical for both stages. Advanced Ad Units Hover: An … Continued
Ad Settings

Ad Settings

The Settings pop-up automatically opens when you create a new ad. It can also be reached via the the top navigation bar or right-click. Let’s go over the fields one by one.   Size The above image is for Expandable Banner. Single stage ad units like Banner or Interstitial will have only the banner area. Banner is the first Stage and the Expand Stage is represented by the Screen area. You can select a predefined option from the list, or select the Custom option from the bottom of the list. That option will give you access to the width and height fields so you can manually edit them.   Screen / Banner Scale Policy None: means that there is no scale policy. The ad will always appear in the size of the canvas, and if the screen is too small, some information will be hidden from the user. Cover: maintain the aspect ratio of the images without taking into consideration the screen size. May result in ‘cutting’ some of the images in cases where the screen isn’t big enough. Contain: maintain the aspect ration of the images while taking into consideration the screen size. May result in blank areas on … Continued
Responsive

Responsive

Ad designed Responsive adapts the layout of the page to the viewing orientation by detecting the viewer orientation and presenting the relevant Page for it.   Using Responsive in Your Ad In the Ad Settings you have a check-box for responsive.   ! Note: Creative Factory assumes that the first page in each stage is portrait as reflected by its name. Therefore it is advised, when creating the ad, to start building the portrait page first. You can check it for the ‘Banner Stage’ and the ‘Screen’ (expand) stage. Checking it will result in creating 3 different Stages: Stage 1, ‘P Expand’, and ‘L Expand’. Please note that the ‘P’ refers to ‘Portrait’ and ‘L’ refers to ‘Landscape’.   In each of the new stages you can add as many pages that you want.   Behavior Once the responsive check-box is clicked, the ad will auto-detect the viewer orientation and will present the right stage for it.   Popular Use Cases 1) Interstitial ad that may be presented in both ‘Landscape’ and ‘Portrait’ Stages 2) Expandable ad with a responsive ‘Expand’ Stage   Limitations 1) Responsive works for both in-app and mobile web environments. However, in an in-app environment, some … Continued
Background Image

Background Image

The ad can have a background image – an image that will always cover the entire the Canvas. You can select a background from: 1. The Ad Settings pop-up, for the whole ad.   2. From the page’s Preferences Panel, for that page only.   ! Please note that the background is always scaled under the Cover policy, irrespective of the Ad’s Scale Policy.
Ad Properties

Ad Properties

Ad Properties are listed at the bottom-left corner of the Creative Factory. Ad Properties are all read only and represent values from the Dashboard, Ad Settings and actual ad size.