Glispa Create (formerly JustAd) is a powerful and feature rich platform that can be a bit overwhelming at the beginning. This post will walk you through the flow of creating a first Creative Factory ad. Getting Started The first thing to realize is that an ad can only exist inside an Campaign that exists within a Brand. Creating them is very simply in the our Campaign Manager or Dashboard. Once you have created the ad, it is important to select the right Format and Settings for your ad. Please note that the Setting is a bit more advanced and you can start by using its default values. You can also read our best practice for Ad Unit Selection. The Creative Factory It is best to think of a direction and to play around with it. When you open the Factory for a new ad, here’s what you’ll see: The Canvas in the middle, the Resources & Widgets Panel , Preferences Panel , Layers Panel , and Pages and Stages . It is important to use the Preview view during your editing. The building blocks of the Creative Factory are: The Canvas, Pages, Stages, Widgets, Actions and Resources. Once the Ad is ready you can share it with the customer and once its approved, you need to … Continued
Ad Units Formats Banner: an ad unit that appears on a certain part of the screen, next to the applications’s or web page’s content. Expendable Banner: an ad unit that has two stages. By default, the first stage’s dimensions are smaller than the second stage’s dimensions, although this can be changed. Also by default, a Close button (‘X’) on stage two leads back to stage one rather than closing the ad. Interstitial: an ad unit that is displayed before or after an expected content page. By default, the interstitial ad unit is full-screen. Some interstitial ad units come with a pre-defined Close button (‘X’) and, generally, are time sensitive. Dual-Stage Interstitial: a unit that has two stages like an expandable banner (see below), but with identical default dimensions for both stages. Hover: an ad unit presented above the content of the application or web page, as if hovering on top of it. The content beneath the ad is still accessible to the user and fully interactive. Landing Page: an ad unit whose dimensions can be bigger than the screen, and that can be scrolled on the device. The landing page receives a URL and not an ad-tag. Dual-Stage Hover: a … Continued
For your viewers, the ad is a coherent unit. But when you create the ad, it’s important to understand all the different components and how they come together. The basic definitions of an ad are its device – mobile or tablet – and its Ad Unit. (Ad Units provide a set of definitions to save you work: dimensions of the ad, scale policies etc.) The basic components are Stages, Pages and Widgets. The easiest way to think of an ad is as a flip-book composed of real-life pages, with the widgets as drawings on these pages. Some of the widgets will be interactive, and some will be static. When you open the studio for a new ad, here’s what you’ll see. The Canvas in the middle is your creation space and the visible area in your eventual ad. In the Ad Settings Toolbar, you can define the ad size, make the ad responsive, and upload a background image. In the Resources Tab fixed on the left side, you can import and access your assets. The fixed Widgets Tab on the same side contains all the widgets in their widget families that can be moved onto the canvas by drag and drop. The Layers Toolbar shows a list … Continued
The Canvas represents the work-area, and only Widgets on the Canvas will be visible in your ad. Rulers and Guides The Creative Factory contains rulers on its top and the left side to give you perspective. For adjusting and measuring your page and page elements, drag from the vertical ruler to create a horizontal, movable guide. Drag a vertical guide from the ruler of the left side. Drag as many rulers as you like. ! Note that your mouse pointer’s position is indicated in x,y format below the bottom-right corner of the Canvas, and the dimensions of the Canvas are indicated along two sides. In this example, the Canvas is 768×1024 and the mouse pointer’s position is 120×406. Zoom Zoom in and out of your ad page at the bar on the bottom. Stages & Pages Quick View Offers a quick way to navigate between pages and stages. More options are available in the Stages and Pages Toolbar. Pan Move the Canvas. Change Color Change the background color of the Creative Factory as you please.
Widgets Tab When you open the Creative Factory, this panel will show you the Widgets tab. The tab holds all the widgets you can use on the device you’re creating an ad for. For example, an ad featuring a mini game may contain a Timer Widget. To add a widget to your ad, drag it from the panel to the Canvas: Widget Families Widgets are arranged on the Widgets panel by their functions. They are located in the area of their Widget families. These families are each highlighted with a different color. After dragging a widget onto the canvas, and until an asset is assigned to it, the widget appears in the very color of its Widget family. Resources Tab The Resources tab lists all the images and videos added to your ad, whether or not it’s on the canvas. Like the Widgets tab, the Resources tab allows dragging directly to the canvas. If you drop a resource on the canvas, it will create a Visual widget. If you drag it into another widget, that widget will receive the image. You can upload resources to the Creative Factory in the following ways: Drag and drop from the desktop … Continued
The Preferences Panel handles the properties for both Pages and Widgets. This is what it looks like for the page: As you can see, the page contains two general properties: (1) Entrance Effects and optional background image; (2) several Triggers. This is what the Preferences Panel looks like for a widget, in this case the Gallery Widget: The Widget Properties always involve two sections: (1) general parameters such as position; (2) specific properties like the image used in the widget, and Effects and Actions that are performed via Triggers on the widget. The Preferences Panel always contains a text field at its top to rename the selected page or widget. The Preferences Panel is a movable and dimmable tool of the Creative Factory. If hidden, the Preferences Panel can be accessed via: 1. Right-Click Menu 2. Top Bar Menu 3. Command + P / Alt + P
Layer Panel allows for: Reordering widgets layers. Please note that the top layer is the upper one. Hiding a widget in editing mode by clicking on the eye. Please note that the resource will be available in the actual ad. This is an editing feature only. Locking widget X, Y and widget hight by clicking on the lock. Renaming a widget by clicking on its given name. Selecting multiple widgets by clicking on them while clicking on SHIFT in the keyboard. Tip: When selecting multiple widgets, you can also select the Canvas itself. While the page / canvas will not appear on the Layers Panel, it will allow alignment and distribution features to align to. Delete a widget. Link selected object size – – locked – when resizing the selected widget (during editing in the Creative Factory) each of its locked sons will be resized as well, – unlocked – won’t be resized when the selected widget is resized.
The Creative Factory allows for Copy and Paste between the following scenarios: 1) Single ad: Copy / Paste of a widget. 2) Multiple ads: Copy / Paste of a widget and or page. Note 1: A text widget with fonts cannot be copied. Note 2: After pasting the widget page, ‘Show page’ and other properties need to be updated. Copy / Paste can be done by: 1) Using Control C / Control V. 2) Clicking Copy / Paste by right-clicking on a widget (for widgets only). 3) Clicking Copy / Paste by hovering over ‘Edit’ at the top bar. 4) Pressing ‘Duplicate’ in the Stages and Pages Toolbar (for pages and stages only).