Saving: Creative Factory doesn’t do auto-save yet (on our roadmap), so please save as often as you can, don’t be shy. Test: Test your ad before publishing it, to make sure it behaves the way you intended and looks good on different devices. You might find that something is too small to be clearly visible, for example. Scale: The background image is scaled to maximum (cover) and so we recommend you scale the ad itself to minimum (contain) and know that the ad will still hide the content behind it while being fully visible. Ad dimensions and orientation cannot be changed so verify your requirements before starting the design process. Variations: Creative Factory supports variations (multiple versions of the same ad) using a single Smart Tag. We recommend to create more than one variation for an ad at the start of your campaign. As statistics start to come in, you will be able to identify the most appealing variation and remove the others. To increase engagement from users, we recommend adding a link to a social network such as Facebook or Twitter. To make editing easier, make sure you give all Widgets and Pages clear names. Ad Size (Kb): We recommend you limit the size of a … Continued
Saving an ad lets you get back to it again and again while editing, and you can – and should – do it as often as possible to ensure that you do not lose your work if, for example, the browser crashes (note that the Creative Factory does not auto-save). This is in sharp contrast to Publish, an action you should ideally perform only once per ad.
Publish generates the tag that can be run on ad servers, and should be the last action performed on the ad. ! Please note that the Creative Factory will allow re-publishing if you need it, but that will affect the ad’s statistics, as they’re presented per publish. When the ad is published, the Creative Factory will offer a link to an Instructions Page containing tags for different platforms. Publish can be performed from within the Creative Factory by clicking ‘Publish’ in the Top Bar Menu or by clicking ‘Publish’ in the main ad page of the Campaign Manager. In the Ad: In the Campaign Manager:
Duplication is a very simple process, like copy/paste but for a whole ad. There is no relationship between the original ad and the duplicate ad at all. You can duplicate an ad from the home page, by right-clicking its entry and selecting Duplicate from the menu: The Creative Factory will open with the original ad, but under a new ID. When you save this ad, it will not overwrite the original ad but will be saved as a new ad. In the event that you want to duplicate the ad into a new Ad Format please do the following: 1) Create a new ad with the Ad Format you need 2) Copy and Paste the pages and or widgets from your original Ad.
Benchmarks (Beta) indicate how your ads are performing relative to others. You can access the benchmarks of your ad performance via the ad page. Click beneath the listed reporting data. The Benchmark page opens, in which you can compare your ad results to others. What is measured? Indicators and Units Your ad performance is measured regarding its CTR, Engagement Rate, Navigation Rate, and Video Completion Rate. Those indicators are compared to the following units: Campaign: compare ad results to the current campaign results. If in a campaign there are less than three live / pause ads, the section will be grayed out. Format: compare ad results to all other ads in the same ad format. The ad format is defined in the ad setup. Industry: compare ad results to all other ads of the same industry. The industry is defined in the campaign setup. General: compare ad results to all other ads in the platform. What is presented? Your ad performance & Median ad performance Each barometer shows: Your ad performance: in numerical values above the barometer The weighted median ad performance: in numerical values in the center Your ad’s relative performance: based on the direction the … Continued