Campaigns are the natural container for ads. Like brands, campaigns do not affect the way ads are run and so you can break down one real-life campaigns to as many CM campaigns as you’d like. For example, you might find it useful to create one campaign for each targeting strategy.

Creating a Campaign

Campaign creation is reached via the Brand page.

>> To create a new campaign, in the Brand page, click Create New Campaign. The Create New Campaign pop-up opens.

the Create New Campaign pop-up
the Create New Campaign pop-up
  1. Name: multiple languages are supported.
  2. Industry: select from the drop-down list. The industry is later used for performance results, in the Dashboard’s Impressions by Industry graph.
  3. Type: select from the drop-down list. The type represents the payment method. The options are:
    1. CPM: cost per one thousand views.
    2. CPI: cost per install.
    3. CPA: cost per action/acquisition.
    4. CPC: cost per click.
    5. CPV: cost per video.
    6. Test: for a campaign intended for internal testing, without payment.
    7. Other: none of the above.
    8. Campaign Duration: click to open two calendars. Select a start and end date.

Note: Campaigns run from 00:00:01 of the From date until 23:59:59 of the To date.

  1. Booked: the number of impressions you hope your campaign will reach. This number is used only for performance monitoring, and does not affect the campaign.
  2. Comments: plain-text comments. Multiple languages are supported.
  3. Logo: drag and drop an image to the Logo field, or click it to open a file browser.
  4. Click Save. The campaign is added to the Associated Campaigns table

Note: All fields are mandatory, except Comments and Logo.

The Campaigns Overview Page

>> To reach the Campaigns overview page, in the main navigation click Shortcuts>Campaigns.

Tip: You can search for a campaign by name. The search does not have to be an exact match.

The Single Campaign Page

>> To reach a campaign’s page from the Campaigns overview page, in the page’s table, click GoToIcon from the relevant campaign’s line.

Overview

The Campaign page provides full information about the campaign’s ads and how well they’re doing.

Campaign Properties

The Campaign Properties section provides campaign information and actions, similar to the Brands Properties section.

campaign properties
campaign properties

Time Range and Zone Selections

This option is identical to the one provided in the Brand page.

Performance Summary and Impressions Graph

A campaign’s performance is the result of all ads (including variations) under it.

The summary for a campaign’s performance includes the following information for the time range and zone selected above:

  1. Impressions: the number of times an ad is loaded on devices.
  2. CTR: short for Click Through Rate. This gives, in percentage, the first clicks or interaction with the ad unit or page, divided by the number of started impressions. Hide clicks (clicks that close the ad without leading away) are not counted.
  3. Engagement Rate: number of interactions with the ad unit or page, divided by the number of first interactions. Hide clicks (clicks that close the ad without leading away) are not counted. This is an indication of the average engagement of users with the ad unit or page.
  4. Navigation Rate: the number of final clicks or interactions with the ad unit leading to an external action (like Open URL, Click to Call, Open Facebook and Download App) divided by the number of started impressions, not counting hide clicks (clicks that close the ad without leading away).
  5. Video Completion: completed video views as percentage of all video starts.
  6. Time Spent: this is calculated differently for different ad units:
    1. Hover, interactive pre-rolls, interstitial and landing pages: time from ad or page display until the unit is hidden.
    2. Expandable banners: time from banner expand to banner collapse.
  7. Fill rate: the calculation is (booked impressions / actual impressions), with the result presented as percent.

The Impressions by Day graph shows CTR and impression information for all of the campaign’s ads, according to the time range and zone selected above:

impressions by day
impressions by day

Associated Ads

The Associated Ads table shows all of the campaign’s ads, including their status and their impressions and CTR results.

Available Actions

For the campaign:
  1. Edit Campaign: opens the Edit Campaign pop-up. It is identical to the Create New Campaign pop-up.
  2. Archive: adds an Archived label to the campaign; this label is for your convenience, and will not affect your ability to work with the campaign.
  3. Create New Ad: opens the Create New Ad pop-up.

For the associated ads:

  1. Go to ad GoToIcon: takes you to the ad page.

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