The Profile Page

The Profile Page

The profile page allows you to review your profile details and reset account passwords. Note: At this time, you cannot edit your account or create new accounts. The Profile Tab >>  To view your profile information, on the user menu click Profile. The Team Members Tab The Team Members tab shows information for all of your team’s users. Depending on your role, you may be able to reset a user’s password or log in as that user. Note: At this time, you cannot edit or create team members. Resetting Passwords >>  To reset your own password, do one of the following: In the Profile tab, click Reset Password. In the Team Members tab, on your user’s line click  >>  To reset another user’s password, in the Team Members tab, click  on the user’s line. Note that you must be a manager to perform this action. Logging in as a Different Team Member If you are the group manager, you can log in as a different user. This means that the system will appear to you as it does to that user, and actions you perform will be logged for that user. >> To log in as a different team member, in … Continued
The Dashboard

The Dashboard

The Creative Factory is accompanied by the Dashboard sometime referred as the Campaign Manager (CM). Brands, campaigns, ads, users and performance results are all managed via the CM. The Dashboard organizes your data in an intuitive manner. The top level is brand; you can have one or more brands, and the division to brands is entirely up to you. Within each brand, you’ll have one or more campaigns. A campaign will hold one or more ads, and each ad can have multiple variations. The Dashboard is the main functions are to create, manage and get reports for the Creative Factory. The Dashboard is not an ad server or a DSP interface. You can read about: A general overview of the CM. The Dashboard, your gateway to the CM. Working with brands, campaigns, ads and variations. Templates and samples. Handling users. Heat maps.
Templates and Samples

Templates and Samples

There are two easy ways to get started with the Creative Factory. You can use one of our templates to very quickly create a new ad, and you can see our samples to learn how to use some of our special features. Templates A template is an ad we created, which requires adding only your images, texts and contact information. All other behaviors, such as animations and user interactions, are already defined for you. >> To view our templates, on the main navigation bar click . The Templates page opens.     Preview and New Ad When you see an interesting template, you can preview it or create an ad based on it. >> To preview the template before creating an ad, hover over it and click . You will be taken to the preview mode of the Creative Factory; you can ask to create a new ad from that mode. >> To directly create a new ad based on the template, hover over it and click . You will be asked to select a brand and campaign, and the Create New Ad pop-up will open. Template’s Permissions 1. Everyone can see justAd templates 2. Everyone can create a template from an ad … Continued
Brands

Brands

The brands are a high-level container, used to organize your campaigns so that they’re easier to manage. Brands do not affect the way ads are run, so you can create as many brands as you like from one real-world brand. For example, if your brand handles movies, you might want to divide it into different brands for adults and children. Creating a New Brand Brands are created from the Dashboard. >> To create a new brand, in the Dashboard’s Brands table, click Create New Brand. The Create New Brand pop-up opens. Name: mandatory field. Multiple languages are supported. Logo: drag and drop an image to the Logo field, or click it to open a file browser. Comments: plain-text comments. Multiple languages are supported. Click Save. The brand is added to the Brands table. Tip: Since the table is ordered by name, you may not see your new brand. Use the search function or sort the table by the Registered On column. The Brands Overview Page The Brands overview page is identical to the Ads table in the Dashboard. >> To reach the Brands overview page, in the main navigation click Shortcuts>Brands. The Single Brand Page >> To reach a brand’s page from the … Continued
Campaigns

Campaigns

Campaigns are the natural container for ads. Like brands, campaigns do not affect the way ads are run and so you can break down one real-life campaigns to as many CM campaigns as you’d like. For example, you might find it useful to create one campaign for each targeting strategy. Creating a Campaign Campaign creation is reached via the Brand page. >> To create a new campaign, in the Brand page, click Create New Campaign. The Create New Campaign pop-up opens. Name: multiple languages are supported. Industry: select from the drop-down list. The industry is later used for performance results, in the Dashboard’s Impressions by Industry graph. Type: select from the drop-down list. The type represents the payment method. The options are: CPM: cost per one thousand views. CPI: cost per install. CPA: cost per action/acquisition. CPC: cost per click. CPV: cost per video. Test: for a campaign intended for internal testing, without payment. Other: none of the above. Campaign Duration: click to open two calendars. Select a start and end date. Note: Campaigns run from 00:00:01 of the From date until 23:59:59 of the To date. Booked: the number of impressions you hope your campaign will reach. This number … Continued
Ads

Ads

Ads are what you run on your servers and are therefore the most sensitive entity in the system. We can think of an ad as having three states: Original: every new ad you create can be thought of as the “original” ad. Version: if you publish and ad, then edit and republish it, the republished ad is thought of as a version of the original ad. This distinction is important when working with heat maps. Variations: variations are used to A/B test ads; you create an original ad, then create variations of it. For more information, see Variations. Saving an ad is not enough to run it – you must publish it (see below). Publishing is the action that generates a tag for your ad. Please note that the tag will only work as long as the ad remains published – if you unpublish an ad, the tag will fail. Creating a New Ad There are two places from which to start a new ad: The Ads page. In the main navigation, click Ads. You will be asked to select a brand, and then a campaign from that brand’s campaigns. Note that a brand will only appear in your list … Continued
Creating Ad Units: Best Practices

Creating Ad Units: Best Practices

Ad Units Formats Banner: an ad unit that appears on a certain part of the screen, next to the applications’s or web page’s content. Expendable Banner: an ad unit that has two stages. By default, the first stage’s dimensions are smaller than the second stage’s dimensions, although this can be changed. Also by default, a Close button (‘X’) on stage two leads back to stage one rather than closing the ad. Interstitial: an ad unit that is displayed before or after an expected content page. By default, the interstitial ad unit is full-screen. Some interstitial ad units come with a pre-defined Close button (‘X’) and, generally, are time sensitive. Dual-Stage Interstitial: a unit that has two stages like an expandable banner (see below), but with identical default dimensions for both stages. Hover: an ad unit presented above the content of the application or web page, as if hovering on top of it. The content beneath the ad is still accessible to the user and fully interactive. Landing Page: an ad unit whose dimensions can be bigger than the screen, and that can be scrolled on the device. The landing page receives a URL and not an ad-tag. Dual-Stage Hover: a … Continued
Variations

Variations

Variations are used to A/B test two similar designs of a single ad. The users, when viewing the ad, get one of the variations at random. The goal is to see which variation they interact with the most, to learn which design or copy draws the most attention. The weakest variations are then removed (unpublished). Creating a Variation Variations are created from the ad page. >> To create a new brand, navigate to the Ad page of the original ad and click Create New Variation. The Create New Variation pop-up opens. Name: mandatory field. Multiple languages are supported. Comment: plain-text comments. Multiple languages are supported. Click Save to close the pop-up and remain in the Dashboard, or Open Creative Factory to move directly to the Creative Factory to edit your ad. Note: You cannot change the format or device for a variation. The Variations Overview Page >> To reach the Variations overview page, in the main navigation click Shortcuts>Variations. Tip: You can search for a variation by name. The search does not have to be an exact match. Actions: Go to Variation : takes you to the variation’s ad page. Publish  and Unpublish : for information on publishing and unpublishing variations, see … Continued
Statistics CSV File

Statistics CSV File

Statistics generated for an ad or landing page can be downloaded as a CSV file and viewed as a spreadsheet. CSV files can be generate from Campaign, Ad and Variations pages in the Campaign Manager. Each section covers all of the activities of its related entities so for example an ad CSV file will contain all of the variations data.   Each CSV file can be downloaded in hourly, daily, and detailed daily formats.   Available Information Every line in the CSV indicates a time-frame – an hour or a day, depending on the report you generated. For each time-frame, the following information is presented: Viral: the number of viral impressions. Viral impressions are those generated by sharing the ad (via Facebooke, a link and so on). Served Impressions: the number of times the ad tag was executed. This statistics is reported before the ad resources are downloaded and before the ad impression is reported. Served Variation: for an ad with variations, counts the number of times this ad was selected as the variation to be served. Impression: the number of times an ad is loaded on devices. Started Impression: the number of times an ad is displayed on devices Unique Impression: the number of impressions when counting only one visit … Continued
Understanding Heat Maps

Understanding Heat Maps

Heat-maps are the way to visualize ad data. If you want to share with the customer please click on Open in new tap on the top right corner As sometimes you re publish the same ad the heat map can have different views for each published version and a combination of them all.   Please note that in the event of big changes in the ad between publish versions i.e. different widgets or different functionality the heat  map data may be inaccurate.   The heat map shows user interaction per page, and per widget, in color-coded display. The warmer the color, the more popular the widget in relation to other widgets. There is an overall heat-scale for a map at the right-hand side of the heat map. The highest number of interactions in the ad – in this case 21 – is automatically assigned to the red color, and all other colors are assigned by division until reaching zero interactions.     Page Percentages If you place your mouse over the page’s title, you will see the total number of views for that page. The percentage presented for the page indicates the number of page viewers divided by the number … Continued