1. Appear / Disappear: these offer no special settings. The Widget simply blinks in or out.
Disappear effect on Page Entry: Important to remember, the widget will be visible until told otherwise. That is, if you tell the widget to fade in three seconds after the page is loaded, the widget will be visible, then flicker out and fade back in. If you want it to be invisible until it fades in, you have to actually select the ‘Disappear’ effect for the ‘Page Entry’ trigger at for that widget. This trigger, you find on the page’s Preferences Panel.
2. Fade In / Out: offer only duration. The ‘Fade’ effects don’t move the widget, they only reveal the image from inside of it.
3. Fly In / Out: offer duration, direction and a theme. A ‘Smooth’ theme changes the movement near the end so that it appears to slide to a stop; a ‘Bounce’ movement makes the widget bounce against its final location. The final location for a fly out is outside the ad; the final location for a fly in will be wherever you put the widget while editing the ad, either in or outside of the Canvas.
4. Wipe In / Out: offer duration and direction. The wipe effects don’t move the widget, they only reveal the widget from inside of it.
5. Move: offers duration, final coordinates (x,y) and the same themes as the flying effects. The initial coordinates are wherever you put the widget while editing the ad, either in or outside of the canvas.
6. Rotate: offers duration and degrees. Please note: users often think that the rotation is always calculated from the initial position of the widget, but in fact it’s calculated from the last rotated position. That means, you can’t create a loop of 360° rotations by setting “Rotate to 360”. After the first full rotation, the widget will be at 360° rather than back to 0. Thus, it will not be able to move to 360° again. Instead, you need to add “Rotate back to 0” for the loop to happen.
7. Resize: offers duration and scale, by percent of widget size.