For your viewers, the ad is a coherent unit. But when you create the ad, it’s important to understand all the different components and how they come together.
The basic definitions of an ad are its device – mobile or tablet – and its Ad Unit. (Ad Units provide a set of definitions to save you work: dimensions of the ad, scale policies etc.)
The easiest way to think of an ad is as a flip-book composed of real-life pages, with the widgets as drawings on these pages. Some of the widgets will be interactive, and some will be static.
When you open the studio for a new ad, here’s what you’ll see.
The Canvas in the middle is your creation space and the visible area in your eventual ad.
In the Ad Settings Toolbar, you can define the ad size, make the ad responsive, and upload a background image.
In the Resources Tab fixed on the left side, you can import and access your assets.
The fixed Widgets Tab on the same side contains all the widgets in their widget families that can be moved onto the canvas by drag and drop.
The Layers Toolbar shows a list of widgets in use. Select the widget in the Layer Toolbar to access it easier among multiple layers of widgets on the Canvas. Turn widgets invisible for facilitating your work if needed.
The Preferences Panel to the right displays the properties of a particular, selected widget or ad page. Configure all the aspects of the widget or page here. Change its name and general parameters, and set its triggers and actions.
The Pages & Stages Toolbar lets you manage the functions of the ad pages and stages. Create new pages, duplicate them, reorder them, and see the stages of the ad.
Or enter through navigation on the top bar.
The Ad Settings Toolbar lets you set parameters such as defining the size of the ad page, define the scale policy of the ad, making it responsive to support horizontal and vertical screens, and adding a background image.