This tutorial gives a main introduction in displaying location-based advertising. You will learn about the three relevant widgets: Map, Distance, and Locator. 
The tutorial also covers the ways to make a successful location-based campaign work in the first place.

Basic Quiz

For showing the nearest store to the customer’s location, which widget do I use and how?

The Distance widget. Upload a CSV file with your store locations. Given that your device’s location tracking is activated, the preview of the ad should present to you the name of your store and your distance to it in text form.

The Locator. You upload a CSV file and eventually see the store closest to your location on Google Maps.

For giving the customer directions to my specific store, which widget should be applied and how?

The Map. When entering the Preferences Panel, you can let the store appear on the map by entering its address. An alternative way to show the store is to pick ‘Place Search’, and enter just the name of the place. For the customer to get visual directions to the address of your store, enable directions. As a result, there appears the particular direction route on the map in front of the user.

How can I display a distance from the user’s location to my store?

The Map Widget, and the Distance widget for presenting results in text form.

Advanced Quiz

How to link the Distance data with the Map?

By using Macro’s. You insert a code into the target field of the Map’s properties panel, which must refer to the coordinates of the Distance widget, for example: {Page1.Distance.coords}.


Can you create the following ad?

Create an ad, which displays on Google Maps your five favorite restaurants near your location. The map should also include a list view of your restaurants including details about their website, and phone numbers.

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