Playable ads have become the mobile strategy marketers are most excited about. Successful playables are inviting, interactive and fun. That is in a major part thanks to a smooth and appealing art-work. Visual art has a tremendous effect on how your game feels, and is the essence to evoking affection towards your brand.
A fresh feature for mobile ads are Particle effects: moving elements that together simulate any dynamic phenomenon you like. Every effect can be used in another way: Pre-made cloud effects can be swimming fish, coin effects can be falling products, ring of fire effect can serve as a glow. Options are infinite in justAd’s Creative Factory.
How to implement particles into your ad in a way they maximize your customer’s game experience? Here the best practices.
1) A Few Particles for a Quick Dive into the Game
Even though particles are there to impress, use them sparingly to keep your short game clear and simple. This enables the user to pick up the game rules and logic quickly. Already from just one particle, you can create lots of behaviors.
2) Particles at the End to Emphasize Progress
Time your special effects for the end of the game. Have fireworks appear when the customer wins the game, for instance. In a surprising and spectacular way, you can underline the player’s success and make winning a fun and magical experience.
3) Particles as Eye Catcher and Guide
You can influence the user’s behavior with special effects. Particles can be used to fully draw the attention towards them. Give your user a hint to a call-to-action or distract him or her with an animation effect to create illusions.
This example shows how a vortex particle effect can reinforce a message when shining through a cut-out text of an image. The effect looks spaced out, conveys speed, arises curiosity and a sense of adventure.
4) Particles as Fore- or Background Elements for a Vivid Atmosphere
Particles set static environments into motion and give life to them. Place animation effects over static images or in the background to create special atmospheres.
This ad succeeds in letting the player dive into it by placing the game into an underwater world created through just a few particles. The background of the game is made out of pre-made cloud and bubble particle effects, installed through simple drag and drop. These particles transport the feeling of lightness, fun and that time doesn’t matter.
What is your experience? We welcome you to share your ideas!